The medium is the component of communication through which information is transferred. The correct option in the given question is option "c". Medium is actually the means through which communication is done. It can be a an oral message or written message or it can be nonverbal or symbolic. Any kind of message transmission requires a medium and without an medium no message can be transmitted. Whenever people talk on the telephone or write a letter, there has to be a medium for transmitting the message to the person on the other side.
The ______ is the component of communication through which information is transferred. a. Mean b. Modal c. Medium d. Means